In December 2007, The Management Standards Consultancy was appointed by the Marketing and Sales Standards Setting Body (MSSSB) to provide technical consultancy for the development of the Social Marketing NOS over a period of nine months.
The first phase of this project produced a draft Key Purpose of Social Marketing ("apply marketing alongside other concepts and techniques in order to influence individuals, organisations and policy-makers to adopt and sustain behaviour which improves people's lives"), a Functional Map of Social Marketing and a gap analysis, identifying existing units of National Occupational Standards which define the performance required of people working in Social Marketing and where new units would need to be developed.
The second phase engaged social marketing practitioners, trainers and academic experts through a series of Standards Development Workshops in developing first drafts of the National Occupational Standards. Social marketing practitioners and other stakeholders were invited to comment on these drafts through a wide-ranging consultation which involved focus groups, online feedback, e-mailed questionnaires, web fora, telephone interviews and written evidence. Delegates to the World Social Marketing Conference in Brighton in September 2008 were also invited to give their views.
The Social Marketing National Occupational Standards have now been approved and are available from the UK Standards Directory
During 2009, The Management Standards Centre helped the National Social Marketing Centre use the standards to recruit 100 Associates - details of this project can be found in the National Social Marketing Centre's NOS Guide.
Social Marketing Standards
